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Up to 70% off selected pieces, from our collection of sustainable designer labels.

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OUR STORY.

Abbie James, the brand, was was born in the basement of a beachside house in Australia during one of the longest and toughest lockdowns experienced throughout the world in 2020. 

For the past two decades Abbie has been a successful ethical entrepreneur and a forerunner for sustainable living. 

Having experience in wedding dresses, jewellery and costume design she has combined her fashion knowledge and her expertise in sustainability to create Abbie James. An ultra chic, ultra sustainable women's clothing brand that offers a unique opportunity for women to wear luxurious clothing while consciously choosing sustainability.

Abbie is a passionate campaigner against fast fashion and the detrimental effects it has on the planet and her capsule range which is launching in 2021 pays homage to the brands values of quality, sustainability and uncompromising style. 

JOURNAL

AN INTERVIEW WITH...

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Our Fitzroy Boutique

Visit our boutique to see the curated collection in person and have a chat with our friendly stylists.

Hours

Weekdays: 10am – 6pm
Saturdays: 10am – 6pm
Sundays: 11am – 5pm

Address

181 Brunswick Street, Fitzroy, Victoria