The Abbie James Boutique has relocated to a studio on the Mornington Peninsula. Although we loved our time in our Fitzroy Boutique, the new direction of the AJ brand is focusing on a slow, sustainable approach where clothing will be made locally and designed in-house from local sustainable fabric suppliers and selvedged fabric.

Our remaining boutique stock is available below cost on this website as we transition to our new collection which will be out soon.

Please join our mailing list to be kept up to date on this new collection and have direct access to Abbie herself through her online community.


All stock from our partnering brands is below cost on our website. See below why we partnered with these brands.

For our sustainability practices, please click here.

MANUFACTURING: The brands manufacturing must meet the boutique’s sustainability standards of limited runs and environmentally conscious practices. 
EMPLOYMENT: The makers must be paid a living wage and treated with respect. 
FIBRES: The fibres used in garments are the be of natural origin or recycled synthetic fibres. Preference is given to recycled fibres and deadstock fabrics.
PACKAGING: All packaging is evaluated. From the garment bags to swing tags, garment labels, promotional material and shipping packaging.
VALUES: The Abbie James Boutique has strong values of sustainability, longevity and luxury. The brands that the boutique partner with, align with these values. Many aligning themselves with charities and community projects. 
STYLE: The Abbie James style is a combination of luxury, longevity and playfulness. We know fashion can be a serious business, but we also want to have fun, and have a bit of luxury while we are at it! The brands in our boutique offer our customers the chance to elevate themselves with unique pieces that are made to last.