The Abbie James boutique is situated in the iconic fashion hub of Brunswick Street, Fitzroy. The boutique is a curation of independent, local and international sustainable brands that are both intentional and value-led. 


The Space

The AJ boutique is housed in a century-year-old building full of character and history. Inside, the shop is warm and inviting. Furniture featuring the natural curves of wood found on the founder's Mornington Peninsula property is complemented with sharp architectural lines. With generous changerooms, this light-filled boutique offers a luxe experience to immerse yourself in sustainable luxury.

181 Brunswick Street
Fitzroy, Victoria 3065 AUSTRALIA

Monday-Saturday 10am-6pm
Sunday 11am-5pm


Proudly running on green energy, the AJ boutique uses recycled paper for it's marketing material, recyclable paper shopping bags and compostable packaging. 


Abbie James chooses to partner with brands that choose compostable, recycled, biodegradable packaging.


Styling Sessions

The Abbie James team consists of professional stylists who are able to provide you with expert advice on an outfit or wardrobe for any occasion.


Book a private 30-minute or 1-hour styling appointment with our professional stylists. 


Private styling hours
Monday to Saturday | 8am-10am & 6pm-7pm
Sunday | 8am-11am & 5pm-6pm


We offer virtual zoom 30 minute or 1 hr styling appointments for those who cannot make it in-store. 


Private virtual styling hours
Monday to Saturday | 8am-7pm
Sunday | 9am-6pm


Contact our friendly stylists on 03 9419 3916 or to schedule an appointment. 



Follow the Abbie James Boutique on Instagram.


Follow environmentalist, creative director and founder, Abbie James, on Instagram and Facebook.