Up to 70% off selected pieces, from our collection of sustainable designer labels.
ADD AN EXTRA 20% OFF SALE ITEMS WITH CODE ADDANOTHER20
Abbie James, the brand, was was born in the basement of a beachside house in Australia during one of the longest and toughest lockdowns experienced throughout the world in 2020.
For the past two decades Abbie has been a successful ethical entrepreneur and a forerunner for sustainable living.
Having experience in wedding dresses, jewellery and costume design she has combined her fashion knowledge and her expertise in sustainability to create Abbie James. An ultra chic, ultra sustainable women's clothing brand that offers a unique opportunity for women to wear luxurious clothing while consciously choosing sustainability.
Abbie is a passionate campaigner against fast fashion and the detrimental effects it has on the planet and her capsule range which is launching in 2021 pays homage to the brands values of quality, sustainability and uncompromising style.
Recently I was interviewed by Balancing the Grind on work-life balance. It's such a hot topic at the moment and rightly so. For me, it's less about balance and more about what works for me at a par... more
I first discovered Joslin at the beautiful Smoke and Vanilla boutique on the Mornington Peninsula. I purchased a white knit jumper that had a beautiful neckline and uniq... more
50% more people are googling sustainable fashion than they were this time last year. With the fashion industry using up more C02 than international flights and shipping ... more
An interview with New York fashion designer MI from Official Rebrand. We talk about gender equality and using their voice to make a change. more
Byron Bay fashion designer Maria Del Villar talks about her design process, her morning ritual and the inspiration she finds in colours and fabric. more
Lois Hazel is living proof that you don't have to be cutthroat to be a leader in an industry. more
Become an Abbie James member to get exclusive access to sales, new collections and get rewarded everytime you shop with us with our points rewards system.
Visit our boutique to see the curated collection in person and have a chat with our friendly stylists.
Weekdays: 10am – 6pm
Saturdays: 10am – 6pm
Sundays: 11am – 5pm
181 Brunswick Street, Fitzroy, Victoria