Born in a Basement.

Abbie James, the brand, was was born in the basement of a beachside house in Australia during one of the longest and toughest lockdowns experienced throughout the world in 2020. 

For the past two decades Abbie has been a successful ethical entrepreneur and a forerunner for sustainable living. 

Having experience in wedding dresses, jewellery and costume design she has combined her fashion knowledge and her expertise in sustainability to create Abbie James. An ultra chic, ultra sustainable women's clothing brand that offers a unique opportunity for women to wear luxurious clothing while consciously choosing sustainability.

Abbie is a passionate campaigner against fast fashion and the detrimental effects it has on the planet and her capsule range which is launching in 2021 pays homage to the brands values of quality, sustainability and uncompromising style.